| Archive for HardCore Gamer Networks Is it in your blood? |
| Badie05 |
New Family - Jerry Seinfeld and Bill Gatesfrom All about Microsoft | ZDNet.com by Mary Jo FoleyIf you liked the first Bill Gates/Jerry Seinfeld ad for Microsoft, you’ll probably love the second. If you didn’t, there’s hope: A more Windows-centric one will air in a matter of days, according to Microsoft officials.On September 11, ad No. 2 in the new Microsoft series aired on “Big Brother” reality show on CBS. (Microsoft provided me with access to the ad early, under embargo, so I had a chance to see it before it debuted on prime-time TV.) The good news about the second ad designed for Microsoft by agency Crispin Porter + Bogusky: It’s no less esoteric than the first — but at least we now know the start of Microsoft’s campaign to rebrand and reposition Windows among consumers is “about nothing.” So it doesn’t matter that there are no hidden clues or subliminal anti-Apple messages in the new, 90-second spot. You get to see Seinfeld clipping his toenails. Enough said. The bad news about the ad: Like the first Seinfeld-Gates ad, which aired a week ago, the latest Microsoft consumer-focused ad does little, if anything, to endear Microsoft or Windows to consumers. “Very shortly, we will move into another phase of the campaign that will be about Windows,” a Microsoft spokesman told me this evening. And “Windows,” in this case, means desktop, laptop and mobile. “We’re talking days,” not longer, the spokesman said. Microsoft paid somewhere shy of $300 million to create a new marketing/ad campaign aimed at improving the company’s brand among consumers. Part of that money went for TV ads, and part went toward hiring 150-plus “Windows gurus” to help retail customers better understand how Windows-branded products should and could work. Microsoft is expected to use the new ad campaign to help it cement the message that Windows is “without walls.” Exactly what that means and what form the messaging will take is still unknown. But Microsoft is trying to emphasize that Windows Vista, Windows Mobile and Windows Live are all part of the same family…. Microsoft’s public line is that the new consumer ad campaign is doing what the company intended: Getting people talking (even if negatively) about Microsoft and Windows. Officials are touting that the first ad saw more than 3 million views on YouTube. I’m not quite so sure than any publicity is good publicity, in this case. Link Link |
| Phatkav |
How are these ads relevant to Windows at all? And really what's with that 4 min one? Do they really expect people to watch a 4 min ad on TV? |
| Badie05 |
Its the extended Version. The normal one is 40 seconds. Google it. I like. They're more interesting than the Mac ones BUT...they don't make any points. These are supposedly to fight back against Apple's Ad Campaign. |
| Falkien |
these aren't funny |
| HungryHungryHippo |
They don't make any freaking sense O_O |